AYCE Partners and Harena Data with Visit Myrtle Beach, Give Flight To The Golden Dragons

Wahid Lodin



AYCE Partners and Harena Data with Visit Myrtle Beach, Give Flight To The Golden Dragons


Players nationwide to compete for scholarships, vacations, and prizes


Myrtle Beach, S.C. - Nov. 24, 2020 - The American Youth Cooperative for Esports (AYCE) and Harena Data Inc have announced an initiative with Visit Myrtle Beach to create a new esports recruiting spotlight known as the “Golden Dragons.” As part of this program, esports players across the nation can compete in a regular year-round gaming series for a chance to join the team, win esports scholarships up to $2,000, win a family vacation to Myrtle Beach, South Carolina, and many more prizes.


The qualifiers work through a unique point ranking system: two points for a victory, one point for a tie, zero points for a loss. The highest scoring 16 players by the end of the year will qualify for the tournament.


The prizes include:

  • The champion will receive a $2,000 esports scholarship.

  • The runner-up will receive a $1,000 scholarship.

  • Collectible Golden Dragon jerseys will be awarded by performance and standing to the highest 300 players.


In addition, players with Twitch streams can request to be the game of the week through studioGYO powered by MetaMedia, a new esports channel, which provides esports highlights to national television outlets, streaming channels, and theaters for movie previews.


“Myrtle Beach is one of the nation’s first cities to adopt an esports initiative of this caliber and quality,” said Bill Dever, Chairman of AYCE. “We’re honored that Visit Myrtle Beach chose AYCE as its primary community aggregator for esports and are thrilled to help them flourish. The future of esports is bright in Myrtle Beach.”


"Visit Myrtle Beach is thrilled to work with AYCE and Harena on this marketing program," said Karen Riordan, president and CEO of Visit Myrtle Beach. "Our destination will be on the jerseys that will be sought after by youth soccer players from across the country. That will offer great exposure of our brand to the sporting community, which will in turn develop top-of-mind awareness of Myrtle Beach as a premiere destination for tournaments and family vacations."


The program is available to anyone interested in participating. Players can register through their state soccer association’s website. The full list of associations can be found here. 


More information about AYCE can be found here. Media interviews with AYCE executives are available upon request by emailing the contact below.


About AYCE

AYCE is a cooperative of members dedicated to expanding the opportunities for esports for youth. From working together as a de facto buying group, placing advertising and sponsorship, or facilitating tournament and league play, AYCE's sole focus at all times is the benefit of its members.


About GYO

GYO Score is an esports and gaming data analytics platform that seeks to support gamers and esports at all levels. With its game data analytics tools, team management, player profile, and league tool systems, GYO supports gamers and esports-enthusiasts of all competition levels to pursue their dream of esports stardom and community building. To date, GYO Score has helped facilitate over 200 esports scholarship offers and boasts more than 30,000 players on its platform since it launched in September 2019. To learn more about GYO, please visit


About Harena Data, Inc

Founded in 2017, Harena Data has developed GYO Score to be a data analytics, league development, and player management tool for the esports industry. The principles of Harena Data have a strong background in esports, event management, motion picture production, and telecommunications. In addition to GYO Score, Harena Data specializes in esports consultation regarding the development and deployment of esports venues, scholastic esports programs, and esports league concepts.


About Visit Myrtle Beach

Stretching from Little River to Pawleys Island and comprising 14 distinct communities, the Myrtle Beach area is home to 60 miles of sandy beaches, an assortment of entertainment and family attractions and world-class golf. Popularly known as the Grand Strand, the Myrtle Beach area presents the quintessential vacation experience peppered with plenty of Southern hospitality. For additional information on the Myrtle Beach area, go to or call (888) Myrtle-1.


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